Top 5: Front Page News!
After thousands of events, webinar and coaching sessions with agents all across North America, I have come to recogninze that there is one obstacle in our industry that is common thread: the challenge of differentiation.
Simply stated the real estate consumer struggles to understand the difference between the true real estate professional and those who are, unfortunately, something less than that. to reveal this difference to consumers before they make the all-important decision of selecting the right real estate agent is the primary purpose of RISMEDIA's Top 5 in Real Estate Network.
For as long as I have been practicing real estate. I have seen agents try to stand out.
Big hair, big car, photos from years prior and many other tactics that may or...
John Featherston on Top 5
On September 3, 2008, John Featherston, president and CEO of RISMedia, gathered several of the real estate industry’s most influential leaders to discuss the future of real estate. Participating in the discussion were Better Homes and Gardens Mason-McDuffie Chairman Ed Krafchow (then president of Prudential CA/NV/TX Realty); Jim Sherry, president of Innovative Solutions; Allan Dalton, past CEO at REALTOR.com®; Dottie Herman, president & CEO at Prudential Douglas Elliman; Alex Perriello, president & CEO of Realogy Franchise Group; and Dick Schlott, chairman of Gloria Nilson, REALTORS®, Real Living. The topic was “Redefining Differentiation in the Real Estate Industry.”
The result: RISMedia’s Top 5 in Real Estate Network® was born.
Three-and-a-half years later, the Top 5 in Real Estate membership network is alive and well...
RISMedia Partners with Pinnacle Quest
John Featherston, CEO and publisher of RISMedia and chairman and co-founder of the Top 5 in Real Estate Network has announced that RISMedia has entered into a strategic alliance with Salt Lake City, Utah-based Pinnacle Quest Consulting to manage the Top 5 in Real Estate Network® division of the company. Pinnacle Quest co-founder, Verl Workman, has been appointed as the new President of Top 5.
RISMedia’s Top 5 in Real Estate Network is a membership network of leading real estate professionals providing leading real estate information to consumers. More than just a sales-driven recognition program, the Top 5 in Real Estate Network meets a need that heretofore has never been addressed – helping consumers identify...