Top 5 helps you win the Marketing Beauty ContestWritten by Paris Cheffer
As Verl Workman is fond of saying marketing today is a beauty contest and a price war and you have to win both- Here is a great tool to help you win the beauty contest -Google Business Photos.
This is essentially the same as Street View technology used in streets around the world - for your listing. You can create a high-quality, interactive, 360-degree experience for your listing inside or out. For a quick example clickhere.
Users can now simply drag and drop an orange Pegman on the Map, on a business with available interior photos. Businesses participating in the program are indicated by small orange circles on the map.
Doing so allows users to see a 360° panoramic view inside the listing. It’s like a virtual walk through that can bring your listing to life on line. This could be either the interior of the property or a walk around the exterior. The process is simple. You can join the program by hiring a Trusted Photographer to shoot the interior of your listing. They are located around the country and you can search Google’s database of Trusted Photographers, orsubmit a requestif none are available in your area.
Using this tool your clients can walk around, explore, and interact with your listing like never before. Not only does this tool allow you to show people more of your property on line it allows more people to find your property on line. These images appear on Google searches, Google Maps, and Google+ Local, and you can easily embed Street View on your own website, social media pages, and more!
For more information try http://maps.google.com/help/maps/businessphotos/index.html
Slightly crazed Director of Member Services for Top 5 in Real Estate. Director of Paris Cheffer Consulting.
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